MOTO MOTO Amsterdam 2025

“Custom Bikes & Coffee Deluxe” — MOTO MOTO 2025…

We love seeing new custom bike shows and events pop up around the globe, so our interest was piqued when our friend and photographer extraordinaire Craig Stuart (@scrambler_ams) posted shots of a new event in Amsterdam: MOTO MOTO.

It’s the brainchild of a small creative collective called GOOD HABITS – moto culture, which specializes in the motorcycle industry.

“From captivating visuals to innovative marketing strategies, GOOD HABITS helps motorcycle brands build strong identities, connect with their communities, and stand out in a competitive market.”

The GOOD HABITS team — namely Daniel Lescot, Bruce Goebertus, and Roderick van der Heijden — hatched the idea of creating a motorcycle version of the classic “Cars and Coffee” concept.

The setting was Amsterdam’s Zonneplein (Sun Square) — one of the city’s creative hotspots — with support from White Label Coffee and Tuindorp Deli-cious. Organizer Daniel Lescot even when door-to-door with his daughter handing out flyers for the event — love it!

The event was free and open to the public, and MOTO MOTO team received about 30 custom bike submissions for the event.

“Additionally, we invited some notable builders we knew had special bikes hidden in their garages. It wasn’t about social media followings for us — discovering ‘hidden gems’ was actually the most exciting part.”

Builds from high-profile workshops like Powerbrick and Nius Moto were in attendance, along with many shed-built creations. And everyone was fortunate to have Craig Stuart (@scrambler_ams) on hand to capture not just the bikes, but the fun, family, and fellowship that characterized the event.

Best of all, this is just the beginning for MOTO MOTO:

“We’ve realized that organizing an event like this is almost like a pop-up concept — it can easily be replicated in different cities and locations… We can definitely see more (both indoor and outdoor) Moto Moto editions popping up in major European cities soon!”

Below, we talk to one of the organizers, Bruce Goebertus, for the full details, backstory, and potential future of the event. Thanks again to Daniel Lescot and Craig Stuart for facilitating the interview. We can’t wait to see where MOTO MOTO goes!

MOTO MOTO: Show Organizer Interview

• We loved seeing all the photos from the recent MOTO MOTO event in Amsterdam. Can you tell us a little about yourself, as well as the inspiration, host, and venue of the show?

We are part of a small creative collective called GOOD HABITS – moto culture, initiated by Daniel Lescot. The idea of organizing a “Bikes and Coffee” event came up just under a year ago. All of us work in the motorcycle industry, and together we have a vast network of interesting people in the scene. With two of us also being passionate about cars, it felt like a natural progression to transform the classic “Cars and Coffee” concept into a motorcycle version. We just needed a name, and so, MOTO MOTO was born. The goal was to invite bike builders and give them a platform to showcase their custom creations.

Alongside Daniel, the MOTO MOTO team consists of Roderik and Bruce, both of whom are well connected in the industry. The event was held at Zonneplein in Amsterdam, a square known for hosting a variety of creative events that contribute to the local community. Surrounding the square were a few companies that played a role in the event: White Label Coffee and Tuindorp Delicious.

We were lucky with the weather because had it rained, we had indoor alternatives ready. Of course, we wanted to respect the hard work and time the builders had invested in their motorcycles, so we made sure everything went smoothly.

• How many bikes turned up for the show? Was it invite-only, submission-based, or open to all?

We launched an Instagram account (which, by the way, grew by over 100 followers after the event!) and created a one-page submission form where people could sign up. They had the option to bring one or more custom bikes, or simply come as a visitor.

Additionally, we invited some notable builders we knew had special bikes hidden in their garages. It wasn’t about social media followings for us — discovering “hidden gems” was actually the most exciting part.

Just days before the event, we had nearly 30 submissions, so we curated a floor plan and even created plinths to showcase the most unique bikes.

The event was free and open to everyone, so both riders and non-riders showed up. Among the bikes that showed up, we even had some unregistered beauties that we decided to organically add to the show.

As a token of appreciation, we had a few awards made, and our jury selected these three incredible bikes:

1.⁠ ⁠The Powerbrick
2.⁠ ⁠Nius Moto
3.⁠ ⁠BikeXperience

• Will there be any related events, like a group ride, races, exhibitions, best-in-show awards, etc.?

We’ve realized that organizing an event like this is almost like a pop-up concept — it can easily be replicated in different cities and locations. When you bring together a group of creative people, new ideas naturally start flowing.

The GOOD HABITS – moto culture collective is also involved in hosting the Gentleman’s Ride in Utrecht, our country’s second-largest city. So why not organize a Moto Moto event the day before the Gentleman’s Ride? Or add a group ride to further connect with the community?

Honestly, there are so many possibilities. We can definitely see more (both indoor and outdoor) Moto Moto editions popping up in major European cities soon!

• Is there anyone you’d like to thank?

We’d like to thank everyone who supported us, especially our friends and families. Daniel and his daughter even went door-to-door, handing out flyers throughout the neighborhood. We also want to extend a big thank you to the local Amsterdam municipality for granting us the permit and allowing us to use Zonneplein.

Craig Stuart deserves a special mention for his amazing photos, as well as the exhibition of his father’s photography (his father was also a photographer), which he showcased in the coffee shop.

We’re incredibly grateful to the builders who traveled from all over the country to display their work, to the visitors, and to the people of Tuindorp for sharing their beloved square with us on that sunny day.

• Do you think a 2026 MOTO MOTO is a possibility?

Absolutely, this will definitely happen. As mentioned, we see a lot of potential in the Moto Moto pop-up concept. In fact, we’d love to see Moto Motos popping up everywhere. We believe the format could even be run by local “heroes” who like us are people who are well connected, but most importantly, are highly motivated to do something for the motorcycle community.

• Is there a way readers can follow MOTOMOTO and stay up to date on show news?

Yes! You can follow us on Instagram at @motomoto_amsterdam. We’ll be posting updates about upcoming events, sharing a lot of great motorcycle content, and introducing you to bike builders we meet along the way.