Moto Guzzi V7 III “Giulia” by RW Motorcycles

MOto Guzzi V7 III Custom

“Classic look, simple and elegant.”

In 2017, Moto Guzzi introduced the V7 III to celebrate the 50th anniversary of the V7 series. The bike still boasts an air-cooled pushrod V-twin, just like the original V7 from 1967, mounted transversely in the frame — one of the most iconic engines of all time. Says Guzzi…

“There are many excellent twin cylinder engines in the world, but there is only one transversal V and it is the Moto Guzzi twin, born in 1967 out of an ingenious intuition by Mr. Giulio Cesare Carcano and characterized by a configuration of the cylinders so particular that it made it an integral part of the bike’s design, like a true modern art metallic sculpture…”

MOto Guzzi V7 III Custom

For the third evolution of the brand’s best-selling bike, power rose around 10% — 52 bhp at 6200 rpm — but the real focus was less on performance than riding experience, bringing the V7 into the modern era without losing the Guzzi soul and character.

Enter Francisco of Rusty Wrench Motorcycles, aka RW Motorcycles — a workshop, brand, and brick-and-mortar store for bike lovers on Portugal’s stunning Algarve coast. For this build, Francisco’s client wanted a classic, simple, and elegant look for his Moto Guzzi V7 III Stone, which actually eschews any chrome in stock trim, keeping to a matte-black aesthetic.

MOto Guzzi V7 III Custom

The finished product harks back to the Moto Guzzi roadsters of old, replete with stainless steel, polished alloy, and rich leather accoutrements that connect the bike to its history while carrying the rider into the future.  All in all, a poetic tribute to the Guzzi brand. Below, we get the full story on the bike, as well as more lovely shots from photographer Michael Guerreiro.

Custom Moto Guzzi V7 III Roadster: Builder Interview

MOto Guzzi V7 III Custom

• What’s the make, model, and year of the bike?

Moto Guzzi V7 Stone III – 2020

MOto Guzzi V7 III Custom

• Why was this bike built?

Customer project.

MOto Guzzi V7 III Custom

• What was the design concept and what influenced the build?

Classic look, simple and elegant.

MOto Guzzi V7 III Custom

• What custom work was done to the bike?
  • Handmade Handlebar
  • Handmade Front fender
  • Handmade Plate number frame
  • Handmade Seat
  • Handmade side saddlebag by Carlos Morais
  • Custom paint by RW / H.S Design

It was also customized with:

  • Stainless steel exhaust and wrap
  • Moto Gadget mirrors
  • Moto Gadget front turn signals
  • Kellermann rear turn signals
  • Spoke wheels Moto Guzzi
  • Tires Pirelli MT60
  • Classic clutch and brake lever Kustom Tech
  • Stainless steel injection covers
  • Gas tank cap
• Does the bike have a nickname?


• Can you tell us what it’s like to ride this bike?

It is a real pleasure. It has a comfortable and safe riding.

• Was there anything done during this build that you are particularly proud of?

We are proud of all the custom work done, none in particular. We are proud of the final result.

Follow the Builder

RW Motorcycles
Instagram: @rwmotorcycles
Facebook: rwmotorcycles2015

Photographer credit:
Michael Guerreiro
Instagram: @michaelguerreiro_


  1. Robert Andrew Wasielewski

    Exquisite. Something any well-heeled gentleman or woman rider would love.

  2. The only good-looking Guzzi in the current lineup made even more beautiful. I would volunteer in a heartbeat to ride this one from the Algarve to its birthplace in northern Italia.

Leave a Comment

Your email address will not be published. Required fields are marked *